Experiment with content formats
The next rule among our company marketing do’s and don’ts concern experimenting with content formats.
Your activity shouldn’t end up on written posts and pictures. Some content formats were a thing in 2019 and continue to be relevant in 2020. Think about:
- Videos. Depending on your audience and goals, consider different video formats like backstage (to demonstrate the process of creating a product), DIY, tutorials, product reviews, and so on. Instagram even introduced the IGTV feature in 2018 to get a piece of YouTube’s pie and stimulate users to produce more video content. Learn how to get started with YouTube marketing in 2020 in our recent guide;
- Checklists and infographics. Social media isn’t a place where people expect direct sales, so useful content is a great way to engage with your audience and show that you care about them;
- User-generated content. User-generated content (UGC) is a great way to get social proof that your brand is in demand and popular. Learn from Bath and Body Works, Zappos, Apple, and other brands that pick the best pictures of their followers and repost them with credits.