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What exactly is digital marketing?

What is digital marketing?

The process of selling a product or service through market research, including marketing advertising. Digital marketing is the use of digital media and digital technology to manage the sale of products or services online / through the Internet. And one of the types or methods we use for marketing is digital marketing.

Why Digital Marketing?

The current era is the era of information technology. In this age of information technology, we are all moving forward with technology. With the change of time everything is becoming technology dependent. And with the development of this information technology we can do any work very easily. And with it we are able to adapt over time.

As before we had to go to the market to buy any product. Now we can easily buy and sell products at home as we wish. And marketing using this method is digital marketing.

How to do digital marketing?

There are many ways to do digital marketing. However, there are some methods that we must use in the case of digital marketing. So today we will learn about the most used topics in digital marketing.

SEO (Search Engine Optimization)

Online advertising

SMM (social media marketing)

Email marketing

Approved marketing

Content Marketing

SEO

SEO is an acronym for Search Engine Optimization. Defined in Bengali, SEO is a set of rules / strategies that a website can get more visitors / traffic from different types of search engines (Google, Yahoo, Bing etc.). And the only reason to bring more traffic or visitors is to bring our web site to the first page of search engines. And when our website appears on the first page of search engines, the number of visitors to our website automatically increases.

SEO can usually be divided into two parts.

In Page SEO

Page SEO Off

What you say about your website is on-page SEO, it is called technical SEO. And what others are saying about your website is off-page SEO, also called link building.

Suppose you searched a search engine for a product or typed a product name. Then you need to understand that the websites that appear on the first page contain the product you are looking for. And we can think for ourselves. Suppose we have created a website on a specific topic. Now, if someone searches for any product or information on our website, our website comes on the 10th page of the search engine, but no one will go to the 10th page to find the product. Of course, you will see the first page. And for that we need to increase the traffic / visitors to our website and follow the right methods of search engine optimization.

Online advertising

The advertising we do online is basically online advertising. Online advertising is not like traditional advertising.

There are different types of online advertising, e.g.

CPC (cost per click)

CPA (cost per purchase)

CPV (cost per visit)

Display ads

CPC is a form of advertising that runs as a promotional marketing message to customers. And how much money or dollars an advertiser pays for each click in exchange for his ad.

CPA means the cost per purchase, which means the online marketplace will give you an income if you can complete an action. And revenue is basically, and revenue in Bengali means income or income. This is a new online advertising process.

CPV means cost per view. CPC, CPA is an online advertising system. Each ad provides an ad revenue based on how many or how many days it has been viewed.

The display ad is basically a digital version of the promotional billboards or banners that we see along the way. And these are done through Google AdWords.

Social Media Marketing (SMM)

We use a wide variety of social media like Facebook, Twitter, Instagram, Google Plus and many more. We call this social network or social media. We use these mediums to communicate with each other or with many individuals or organizations. Marketing using this social media or the method we follow is called social media marketing.

Again there are 2 types of social media marketing.

For example

Paid marketing (promotes pages or groups with money).

Free marketing (via posts or comments on public groups and public pages).

And each of these social media has a different system or method of how to market. Nowadays social media can play a huge role in the development process of any organization or organization.

For example

A good relationship is formed with each other.

Feedback is available on a variety of products or services. Because of this instant response we can easily determine the error of our product or service.

We can discuss any issue with each other. And if anyone has a question about something, we can answer it directly.

Learn how to improve a service or product.

There are many things that we have no idea about but we need to know about those things, we can know about them.

Email marketing

Email marketing is a specific process or method by which an organization collects emails from those who are involved or interested in these topics to reach their specific goals and sends different types of promotional emails at different times.

And two things are important for email marketing:

Optin form

Email marketing services

And email marketing is not possible without considering these two approaches.

Optin form

The Optin form informs you via email where the company offers a commission on a particular product or offers a free product or service.

Email marketing services

When an organization sends emails to more than one person, it sends emails through email marketing services or similar software. Email marketing software is typically used to send emails for all these purposes.

Popular email marketing software is:

Aweber

Mail Chimp

Get feedback

And companies like certain things for email collection.

For example

ebook

Cheating tips or agency sheets

Free webinar

Coupons etc.

And these problems are especially seen in e-commerce technology or e-commerce websites.

Approved marketing

Affiliate marketing is a marketing method or system where we do not have our own products. If you buy the product, you will get some money from there as commission.

There are basically 3 things involved with affiliate marketing. And the things are:

Businessman or advertiser

Networks (Click Bank, Commission Junction, Amazon Affiliate)

Publisher

Merchant or advertiser

The job of the merchant / merchant is to determine their product and select the product when the market demand for the product is good.

Network

Merchant Rye is usually connected to these networks, they share their products on all these online based affiliate network sites. Some popular affiliate network sites.

For example

Click Bank

A sale of shares

Amazon Affiliate

ebay

Market health

Publisher

Those who search for these products from the affiliate market are called publishers and asked to sell these products on their own website or page.

Content Marketing

By content we usually mean different types of blog posts, videos, e-books, etc. When we market a content online it is called content marketing.

The amount of online marketing:

Web page

Blog post

Podcast

Slide

PDF, e-book, book

Image

Videos etc.

The biggest problem with content is that you have to create content for digital marketing. Even search engine optimization, social media marketing requires content everywhere. Impossible without digital marketing content.

The bottom line is that if we are thinking about digital marketing, we must keep the above points in mind and follow all the steps correctly.

What exactly is digital marketing?
What exactly is digital marketing?

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